While we're on the topic of fur trading ... I haven't seen the balance sheets for The Bay, but we all know the downtown Winnipeg store is in terrible shape and I suspect the organization as a whole is struggling as well. I think this store needs to re-define itself.
We could start with
the logo. First, get rid of the old "the Bay" logo. It's tired and old, just like the store. Plus, if you squint or are stoned, the stylized "B" looks like a cursive "G".
The newer Hbc logo isn't bad, but I don't think they hit the mark with that either. They need to simplify it and freshen it up. Make it modern, but include a nod to the history of the company with the old Hudson Bay Co. colours. Maybe something like this:
The new logo is needed because the entire store has to change and modernize. First: stop selling everything under the sun. If you don't make any money off stereos and furniture, then stop selling stereos and furniture. Or sell furniture that people want to buy. Modern stuff that a new generation of people might want to put in their department. Learn from Ikea.
It's not just the furniture department that is stuck in the last century, but the clothes department too. Here's a fact for you: I am just over 6 feet tall, and
I cannot buy pants at the Bay. There is not one damn pair of pants in the whole God damned store that fits me. Am I a freak or something? If your inseam is more than 32" you're shit out of luck at the Bay, even if you're shopping for dress pants ... unless you have a 40"waste, then there might be a couple pairs for you. I guess the fat old farts who run the place still think that moms chain smoke when they're pregnant, just like back in their day. Haven't they noticed that 80% of the kids coming out of high school now are over 6' tall? They need to sell clothes for stylish young people (not that I'm one of those) before their demographic dies off.
On my recent travels, I was traveling with my wife which meant that I was frequently in department stores. And you know what? Other stores sell clothes that fit me! Wow, I'm not a freak after all! I would love to see the Bay replace it's entire dated inventory with stock from some of these stores instead of catering to old men and gluttonous couch potatoes.* I'm thinking of stores like
Zara, Springfield and
Celio. Zara not only sells shirts in small med and large, but in reg slim and super slim. I bought a super slim tee shirt as a snug layer for under other shirts. I feel like a body builder when I wear it. Yeah baby, look at those muscles!
Anyhow, the bottom line is: The Bay has moved on from the days when it sold fire water and beaver pelts, and it's time to move on again.
*no offense to those of you who shop there. I actually do buy some things there. But not pants.